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“The damage this Jaguar marketing did to a once iconic brand should be studied,” another user jabbed. “Their social team just making an absolute mess of all the reputation capital #Jaguar built over decades. Stop letting dumb interns hijack brands.
Some users even said they were contemplating canceling their Jaguar orders in light of the controversial spot.
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And here are some more examples:
https://notthebee.com/category/woke-broke